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Module 1 Chapter 4 How to Plan Your Marketing Funnel

MODULE 1

CHAPTER 4

HOW TO PLAN YOUR MARKETING FUNNEL

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 What is Marketing Funnel?

3.2 Awareness

3.3 Consideration

3.4 Conversion

3.5 Loyalty

3.6 Advocacy

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

The next thing that naturally follows Market Research is the process of setting up your Marketing Funnel. This chapter will focus on how to do just that.

2.0 OBJECTIVES clickfunnels price 2018

– To highlight what a strategic marketing funnel is

– To demonstrate how to tactically set it up

– To encourage each student to set her own in her chosen market niche.

3.0 MAIN CONTENT

Before we go in to discuss how to plan your Marketing Funnel, there is a need to define it.

3.1 What is a marketing funnel?

It is an overall plan to channel new prospects into your business with the aim of developing a relationship, a sale, repeat sales and finally turning them to become not only your clients, but also your raving Fans for life.

It has also been defined by other authorities as a simple marketing system that you set up to collect email addresses of your prospects in such a way that you can market to them automatically.

There are two types namely: a lead-driven and a sales-driven marketing funnel.

After securing a purchase from your prospect, the former puts the customer in your list, your control for further marketing while the later puts them in the affiliate merchants’ control, gone forever out of your hands.

For beginners I recommend lead-driven marketing funnel as it is very useful for affiliate marketing, but sales-driven marketing funnel is good if you have your own product as a merchant in ClickBank etc. where other affiliate are selling for you. At the end you get the money and the list for further marketing.

When you are setting up your lead-driven marketing funnel, you need 2 things namely: a free offer and an autoresponder. I will deliberate on them in other parts of this eCourse.

However, strategically, a marketing Funnel is usually depicted as an inverted pyramid (or funnel), with 5 connected parts:

  1. The top broad inverted base =>
  2. The middle small part =>
  3. The smaller underneath vertex =>
  4. The smallest tip that opens into the funnel channel =>
  5. The channel.

The inverted Pyramid (or Funnel) portions described above can then be labelled in that order as listed:

  1. Awareness
  2. Consideration
  3. Conversion
  4. Loyalty
  5. Advocacy

3.2 Awareness

The top broad zenith (in the inverted pyramid) represents all the ways you attempt to create awareness for your brand, product or website; to attract and lead the people to your website. This include over 5-10 free and paid ways that you will regularly use to attract prospects to your website and finally to your products.

Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, etc.

There are simple ways of placing ads on those sites – those kind of ads you often see on sites like Facebook and Yahoo Answers, etc.

The major aim is to create public/market awareness of your brand, products and services.

3.3 Consideration

The middle portion called consideration. It is where you offer to them valuable goods and services as baits and pecks to get them involved in doing business with you.

The goal here is to make a calculated attempt to convince them to join your list.

Thus, whatever you are offering must be very relevant to your market niche, but quite different from what you are putting up for sale.

If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.

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Benefits of Online Gambling: Top Reasons to Gamble Online

The online gambling industry is the most profitable industry on the internet. Millions of people around the world are wagering on sports online, playing online poker, bingo and even the lottery online at any of the thousands of gambling sites available on the net. Even people who have never visited a land based casino or a local bookie are finding dpboss themselves visiting online casinos and poker rooms on a regular basis.

So, what makes gambling on the internet so appealing? Yes, you can play any game of your choice without having to leave your favorite chair. Still, you will not be served free drinks; you will not be able to watch the game you have wagered on from big TV screens; you can neither see the facial expressions of your poker opponents nor to hear the sounds of the coins fall from the slot machine when you hit the big jackpot…

Here are the benefits of gambling online comparing to traditional gambling:

Diversity: how else can you jump from an online poker room to the craps table and to a bingo hall while staying seated on your most comfortable chair? Most online casinos feature a large variety of casino table games, slots and video poker machines. Moreover, in many major online gambling companies you can switch from online casino gambling to online sports wagering with the same username and account.

Bonuses: where else can you receive free money to gamble with? Most online casinos offer free money bonuses in order to entice new customers and to keep up with the competition. The bonuses can start from 10 dollars free just for downloading the casino software to a couple of thousand dollars for completing a certain required amount of raked hands

Convenience: obliviously, what can be more convenient than playing your favorite casino game in the comfort of your own home while listening to your favorite music and drinking your favorite beer? Not to mention being able to put your dealer on hold each time up you want to take a break

Smoking and Dress Codes: whether you are a smoker or a non smoker, when you are gambling online you are free from obeying the rules. Same goes for dressing, eating and drinking; you can either smoke non stop or remain in a non smoking environment; wear your sloppiest clothes or stay naked; eat, drink, talk on the phone, watch TV, whatever

Atmosphere: when you are gambling online, there are not any cocktail waitresses who will sedate you with free drinks and distract you from beating the dealer. In addition, you can set an atmosphere of your choice that can include clocks or even a source of day light

Beginner Friendly: a land based casino can be an intimidating place for the newbie gambler. The average online casino, on the other hand, is much more beginner friendly than its brick and mortar equivalent. Interactive tutorials, play money modes and the option of avoiding social embarrassment caused by misunderstanding of the rules and codes of behavior is a more pleasant welcome for the novice casino gamer or poker player

Safety: yes, gambling online is usually safer than playing in a land based casino and carrying big amounts of cash money in your pocket. Most online casinos are reliable and respectable businesses that will not risk their reputation and lose their customers base by scamming their players

In addition to the list of benefits mentioned above, online gambling offers equal opportunity for people with disabilities or those who cannot afford traveling out of their state to play in a legal land based casino.

However, reading about the benefits of online gambling makes the huge popularity of online gambling, online poker playing and online sports wagering much easier to understand.

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Which Method of TL Shipping Logistics Is Best?

When a company has truckload (TL) shipping needs, it has three basic logistics options for arriving at the best TL shipping arrangement: having its own logistics department, outsourcing its logistics needs to a third party logistics (3PL) provider, or implementing TL transportation logistics software. Over the years, companies that haven’t had their own logistics department have outsourced to 3PL providers, partly because no other logistics-services existed. Today, however, logistics software is often favored to 3PL, and even to hiring a logistics department. But before a shipper chooses one of these options, it helps to understand exactly what they offer. Below, we give an overview of in house logistics, 3PL providers, and logistics software concerning what they bring to the shipping process.

In House Logistics

A commonality among the largest shippers is that they all have in house logistics departments that preside over company owned shipping fleets. But until a รถรับจ้างสัตหีบ company makes it big, creating an in house logistics department can be cost prohibitive. To accurately assess the cost of in house logistics, consider that experienced logistics experts can earn $90,000 a year, not including benefits. Instead of dramatically increasing pay roll, a company could instead implement TL transportation logistics software for less than it costs to hire one logistics expert. Logistics-software performs the work of a logistics expert and does not require logistics expertise to operate. After determining the best TL shipping options, it presents them through a user-friendly customer interface.

Third Party Logistics

3PL is impressive for the range logistics options it offers: standard 3PL providers offer basic logistical services; service developers offer more specific services, often on an on-demand transportation basis; customer adapters offer management of a company’s existing shipping process; and customer developers manage a company’s shipping process and propose innovative solutions. However, what sounds like a range of logistics options that has something for everyone is seldom worth the money that companies pay for 3PL, as 3PLs narrow a company’s range of shipping options by offering solutions that most benefit their own financial interest.
TL Transportation Logistics Software

Logistics software offers three basic advantages over 3PL: it reveals a truly meaningful range of shipping options; it allows companies to take control of their own shipping process; and it promotes integrated shipping solutions (i.e. air, road, rail, and sea), which 3PLs rarely offer unless they have the assets to facilitate such arrangements. Logistics-software does the work of a logistics-expert, and then allows companies to choose from among recommended shipping options using a user-friendly interface. In addition, logistics-software also reduces the overall cost of the shipping process by costing far less than in house experts or 3PL providers.

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Debt Is Gambling With Debt

No matter which way you look at debt, it is still debt. However, unlike the more conventional impression of debt being something that happened because of a home mortgage, car payment or credit card usage, gambling debt is unique. The number one difference here is the temptation to continue gambling, hoping to hit the big one and then pay off all that debt accumulated due to gambling in the first place. The fact is, the odds are definitely stacked against anyone accomplishing this goal.

In a similar manner, those who continually run up credit card debt buying clothes, furniture and other electronic gadgets will never find themselves out of debt. If there is Matka any hope of them one day getting out of debt, the first thing they need to do is stop over-spending. In like manner, this is what the gambler must also do. They must stop gambling in order to truly solve their debt problem.

Unfortunately, unlike those who spend money in order to have things, the gambler looks at their gambling in a different light. If they have lost money betting on horses or at the casino, they often think that their luck is about to change. All they need is that one big jackpot and they will then be living on easy street. They often convince themselves that all their efforts to win are about to pay off, so they continue to go deeper into debt gambling.

As is often the case, the individual begins their gambling problem in a small way. It usually starts with buying lotto tickets, playing bingo or placing bets with co-workers on their favorite sports team. Even though they lose more often than they win, the euphoria that overtakes them whenever they do win compels them to up the stakes in their gambling adventure. They soon begin visiting the race track, betting on horses or dogs, or they make the trip to the local casino for a little slot machine fun. The bottom line here: they begin to lose more than they win back and the debt begins to grow.

Even though they fully recognize the debt they are getting themselves into, they still believe they will one day win the big payoff and will be able to get out of the debt mess they are currently in.

Another aspect of this dilemma is purely psychological. Because no one wants to feel stupid or made a fool of by others because of their propensity to waste money gambling, they often justify their actions by making themselves believe that they will beat the odds and sooner or later hitting the big win will have made it all worthwhile.

The gambling industry doesn’t make it any easier with mottos such as “Lotto does good things” and “If you’re not in it, you can’t win it”. It can make the perpetual gambler think that, even if they continue to lose, at least they are ‘contributing’ to a good cause that benefits the community.

Even though this all makes sense, in the heart of the gambler they know they have a problem. They know that the casinos and other forms of gambling wouldn’t be in business very long if they lost more money than they won. The odds are clearly in favor of the gambling industry and the gambler instinctively knows this.

However, one of the cruelest things to happen to any gambler is to see the occasional big winner. That is often enough to keep them playing the game, hoping that they will be the next big winner. In truth, the very small numbers of instant millionaire jackpot winners are simply being used by the gambling industry to keep the rest of the gamblers going for broke.

The reality is this: in order to get out of gambling debt, the gambler must forsake one dream for another dream. Instead of dreaming about hitting the big jackpot and ending up on easy street, the gambler needs to come to the conclusion that the odds are clearly stacked against him, and this will never happen.

Accept that you are not going to realize a profit from all of that gambling. Admit to yourself that, even if you did win something, you will always lose it back in an attempt to win even more. The bottom line is, as long as you believe you can see a profit from gambling, you will never stop.

Begin to educate yourself by reading books that reveal the true statistics of the game to understand that no one can truly beat the casinos in the long run. You could even research the lives of those that have hit the lotto and see how their lives have turned out. You will soon discover that most of them are miserable, often suffering from depression, divorce, drugs or alcohol, not able to properly manage their unexpected riches, soon to be found poorer than ever, their self esteem gone as well.

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Casino Games – A Review of Villento Casino

Many professional gamblers tend to stick to the most well-known online casinos with a good reputation. In fact, this is a very conscious and sound strategy for high rollers as they will only trust their money with the top online casino sites. However, this behaviour may also lead to the paradox of missing out on the biggest new casino bonuses. As a matter of fact, there are plenty of less known casinos out there who actually belong to the same casino network as the more popular ones – while offering better bonuses at the same time!

Villento Casino is a good example of this. This casino has yet to make some noise in the casino gaming industry, but it is in fact part of the Casino Rewards Group, a very trusted and reputable 토토사이트 online casino network. This network is responsible for top-notch casinos like Golden Tiger Casino and Blackjack Ballroom to mention a few. So when you sign up at Villento Casino you know that you will get a bang for your buck with great gameplay, superb graphics and smart player options.

Now, like we said before, Villento Casino is a good example of one of the lesser known casinos, but in this case it can be as trusted as any other casino that is a part of Casino Rewards Group. But where Villento Casino may lack in fame – certainly this casino compensates this through their extensive bonuses.

Upon joining, Villento Casino offers over $1,000 USD worth of free bonuses. On your first deposit, your bankroll is doubled by a 100% match bonus of up to $150 USD free. Not bad! Deposit again and you’re rewarded with a 50% match bonus of up to $250 USD free. Getting even better! On your third and fourth deposits the casino will give you a 30% and 20% match bonus respectively, both with a total value of up to $200 USD free. And finally, (getting even better still), your fifth deposit will see you walk away with a 10% match bonus of up to $200 USD free. That’s a grand total of $1,000 USD in bonuses to start playing at Villento Casino – not many casinos will match that.

When considering to opt in for a new bonus offer, one should always evaluate the overall value of playing at the casino in question. The deposit bonuses may be great, but if the number of casino games on offer are few, or if the overall payouts are low, it may not be worthwhile. Thankfully, Villento Casino has over 450 casino games on display as well as 16 progressive jackpots, including Mega Moolah, King Cashalot, Major Millions, Fruit Fiesta and many more. Some of these jackpots accumulate to over $1,000,000 USD from time to time.

Besides traditional casino games like blackjack, roulette and table games, Villento Casino offers a wide range of games that are categorized as “featured games” and “latest games”. In the category of featured games, the casino has Sterling Silver 3D, Poker Ride and Gold Series Multi-Hand Bonus Blackjack. Among the games that fall in to the category of “latest games” you will find Riviera Riches, Lucky Witch, Rhyming Eels, Hearts & Tarts and Thunderstruck II. In case you do not feel like going through all of the games one by one, there is a handy option available to preview the games. By previewing the games, you can easily decide whichever game you want to play. As expected, downloading the casino software is totally free if you want to try out the games for fun before playing with real money.

The security policy of Villento Casino is very strict and your personal information and transactions are kept confidential at all times. Any player at Villento casino can review their own information and transaction data using the “play check” option. Villento Casino is also a member of the Interactive Gaming Council and operate under their code of conduct guaranteeing fair and honest gaming. The casino also features independently reviewed Random Number Generators, and the results of these checks are published on the website by independent auditors.

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Multiple APK Support Helps Android App Developers

This is great news for Android app developers because it will allow them to offer apps on a wider array of the company’s hardware. This new change is one of Google’s major efforts to tackle the problems that have been experienced with fragmentation. Multiple versions of the same app can now be combined into one Android Market listing. The previous rule only allowed for one APK per product listing. The benefit to uploading multiple versions of an APK are that each version can address a different niche of your customers. The different versions share the same package name, but contain coding that targets different versions available on the Android platform, various screen sizes and GL texture-compression formats. The correct APK is delivered to the customer, based on the signatures and characteristics of the users device.

Initial reports of this new market apkzoom device detection surfaced last month on the web version of Google’s Android Market. Users just go to the web browser and sign in, then select the app they wish to install. This system then checks the compatibility of the selected app and the hardware that is specified in the settings of the user. Approved apps will then receive a green message that says “this app is compatible with your device” or a yellow message that says “this app is incompatible with your device.”

Now Android app developers will have the capability of providing bonus versions that are compatible and within the same offering, instead of cluttering up the marketplace with multiple listings that end up confusing the user. Multiple APK support will give the developer more options for controlling their app distribution. Most notable, a developer can create a separate APK for smartphones and tablets under this same listing. Taking advantage of new API’s or hardware capabilities without drastically effecting your customer base should be viewed as a major benefit to giving the Android Market a try for app developers.

There has not been a date set for the release of the new-look Android Market app, but leaked versions have been cropping up online for download and installation. Google did announce plans to unveil a completely new Android Market app that allows for customers to purchase books or rent movies from their tablets, smartphones and devices. Android Market has gone through a new overhaul that is embodies more of a Windows Phone 7 “Metro UI” look, as opposed to the previous Green and White motif.

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Get Started On-Line With This Basic Marketing Funnel

You have the blog, you have the auto-responder, and you may even have a capture page, but for some reason you’re still not seeing the results you thought you would. People are looking at your capture page and then leaving like you just offered them a Bible at a Scientology conference. Setting up a marketing funnel is easy once you get a few concepts and strategies in place. Here is a funnel you can tweak and use with any online business.

Know Who You’re Talking To

Picture in your mind who your perfect prospect is – Is it a He or a She? 25-35 years old or 40 years old? New to the concept of starting a home based business? Is this a fair statement, it’s not what you say… it’s how you say it? clickfunnel discount code You would speak differently to a 40 year old man than you would to a 25 year old woman, right? Know your target audience and make sure you are speaking to them specifically. Being very specific with your message will do two things: 1) Connect with your target prospect on a very personal level and 2) Scare away the people you’re not talking to.

Pre-sell Your Capture Page with Your Content

You will see a lot of people putting out ads that have a powerful Hook or Headline. If you don’t capture your viewer’s attention with your headline, there is little chance that they will continue reading the rest of your message. You can also use stories that emphasize the benefits of your product and pre-sells the idea or peaks your reader’s interest enough to get them to visit your capture page. You can pre-sell in a video, an article, a blog post, or a Facebook discussion. However you choose to put your content out there, make sure it has these elements to effectively pre-sell your benefit:

  1. Frames or Identifies the problem that your benefit is going to solve
  2. Agitates the problem by conjuring up images of your reader being in pain, frustrated, upset, sad, miserable
  3. Teases your reader by asking them, “What if there was a way to experience [your product as a solution to their pain]?”
  4. Call to Action – “Go here to find out how you can banish cellulite for Good!” Compel your reader to do something with your content other than just read it. If you use video, you can even explain what they will see next and what to do once they get there.

Calibrate Your Capture Page with Your Content

Once you have built up enough anticipation, send your reader to your capture page. Make sure that the benefit you promised in the pre-sell content is listed somewhere as a benefit on your capture page. Using the Call to Action example from above, your capture page might say something like, “Learn the 2 simple moves that will banish cellulite from your body for good!” Think of the process like this… If you search for remedies for cellulite on Google and you get search results for breast augmentation, you’re probably not going to click on the results for breast augmentation because that’s not what you were looking for. Ideally, your capture page should list 3 to 5 solutions or benefits that are relevant to your reader.

To Freebie or Not To Freebie…

If you have given your email address to someone in exchange for information then you have a basic understanding of what compels people to exchange their information. A Free resource guide or access to a step-by-step video demonstration are both examples of Freebies that will get people to give you their email addresses. Depending on what you promised, you can deliver the freebie by a series of email messages or you can redirect your reader to a Thank You page where they can download your resource guide right away. People are looking to access information NOW, so don’t make them wait.

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Promoting Efficiency In Industrial Fit Outs

If you are fitting out your premises, whether it is an office, shop or warehouse, you will want to have everything set up as quickly as possible.

This is equally true if you are fitting out a brand new location or upgrading existing premises. The work should be completed efficiently and with the minimum of disruption.

That is because the work to upgrade the premises will obviously cause disruption. Visitors cannot come to the premises while the interior is being fitted out. And if they do, it will be that much harder to impress them if they are greeted by a building site.

Also, construction work will have an obvious effect on how efficient your business operates. Work will slow down, and possibly have to be halted, while the fit out is taking place, and the additional health and safety consideration you have to take into account during construction can be a head ache.

So it benefits you and your customers if fitting out is completed as quickly as possible. However, quality needs to be the first priority, as cutting corners to meet deadlines will mean office fit out company you will have to spend more on repairs and maintenance in the future.

So how can you ensure that fitting out is carried out quickly and efficiently, with the minimum of disruption, while still retaining the quality you need?

Study contractors
Whether you invite contractors to tender, or you simply contact a few local companies yourself, you should carefully consider their previous experience.

Ask for the details of companies that have had their premises fitted out, and contact them to see how the work went, and how the materials stand up to everyday wear and tear.

Check their website to see if they regularly carry out fit outs, and whether they have the ability to carry out the work you require.

Also, make sure you agree on a deadline, as this will help ensure the work is completed promptly.

While it is tempting to choose the cheapest option and save your business money, this is not the wisest course of action. The short term savings are likely to be cancelled out by the money you will need to spend on maintenance.