You have the blog, you have the auto-responder, and you may even have a capture page, but for some reason you’re still not seeing the results you thought you would. People are looking at your capture page and then leaving like you just offered them a Bible at a Scientology conference. Setting up a marketing funnel is easy once you get a few concepts and strategies in place. Here is a funnel you can tweak and use with any online business.
Know Who You’re Talking To
Picture in your mind who your perfect prospect is – Is it a He or a She? 25-35 years old or 40 years old? New to the concept of starting a home based business? Is this a fair statement, it’s not what you say… it’s how you say it? clickfunnel discount code You would speak differently to a 40 year old man than you would to a 25 year old woman, right? Know your target audience and make sure you are speaking to them specifically. Being very specific with your message will do two things: 1) Connect with your target prospect on a very personal level and 2) Scare away the people you’re not talking to.
Pre-sell Your Capture Page with Your Content
You will see a lot of people putting out ads that have a powerful Hook or Headline. If you don’t capture your viewer’s attention with your headline, there is little chance that they will continue reading the rest of your message. You can also use stories that emphasize the benefits of your product and pre-sells the idea or peaks your reader’s interest enough to get them to visit your capture page. You can pre-sell in a video, an article, a blog post, or a Facebook discussion. However you choose to put your content out there, make sure it has these elements to effectively pre-sell your benefit:
- Frames or Identifies the problem that your benefit is going to solve
- Agitates the problem by conjuring up images of your reader being in pain, frustrated, upset, sad, miserable
- Teases your reader by asking them, “What if there was a way to experience [your product as a solution to their pain]?”
- Call to Action – “Go here to find out how you can banish cellulite for Good!” Compel your reader to do something with your content other than just read it. If you use video, you can even explain what they will see next and what to do once they get there.
Calibrate Your Capture Page with Your Content
Once you have built up enough anticipation, send your reader to your capture page. Make sure that the benefit you promised in the pre-sell content is listed somewhere as a benefit on your capture page. Using the Call to Action example from above, your capture page might say something like, “Learn the 2 simple moves that will banish cellulite from your body for good!” Think of the process like this… If you search for remedies for cellulite on Google and you get search results for breast augmentation, you’re probably not going to click on the results for breast augmentation because that’s not what you were looking for. Ideally, your capture page should list 3 to 5 solutions or benefits that are relevant to your reader.
To Freebie or Not To Freebie…
If you have given your email address to someone in exchange for information then you have a basic understanding of what compels people to exchange their information. A Free resource guide or access to a step-by-step video demonstration are both examples of Freebies that will get people to give you their email addresses. Depending on what you promised, you can deliver the freebie by a series of email messages or you can redirect your reader to a Thank You page where they can download your resource guide right away. People are looking to access information NOW, so don’t make them wait.